About the Author: Ollie Patterson

Ollie Patterson is a former telecommunications executive of 19 years. In 2008, he left the Corporate World to pursue a full-time career in music. By 2010, his savings were depleted and Ollie was broke. His marginal hit or miss income from music was woefully inadequate to support his wife, four kids, one dog & one cat.

He found himself with no money for marketing, advertising, flyers, website development, Search Engine Optimizations, etc. Out of desperation, he prayed and asked God for wisdom (& strength) to continue his passion in music. The months that followed were a direct answer to that prayer.

He began to receive specific strategies to build his brand. One of them was the power of the 3-ring binder ($7.00). Another was effective follow-up letters ($0.49 plus envelope). A third was handwritten or branded thank you cards ($2.00 per card plus stamp). There were others, but the secret was in how these items were used.

He discovered additional concepts that cost nothing. However, the application of them had a significant impact that placed his brand on the top of the minds of his clients.

Today, Ollie’s business is 99% referral based. Ollie is booked months in advance due to the robustness of his referral network. He often finds himself referring overflow business to his musician colleagues.